Hosted by :

14th April 2026
13:30hr - 18:00hr

Location: Unibail Rodamco Westfield HQ, Paris, France

Presented by:

#IntoTheMics 2026

Activating the Future of Commerce Media

At a pivotal moment for the industry, #IntoTheMics 2026 brings together brands, agencies, retailers and media owners to explore how commerce media is evolving from experimentation to scalable, measurable performance. As commerce intelligence, media activation and trusted data collaboration converge, organisations must rethink how they connect data, technology and measurement to unlock real business impact.

Measuring What Matters in Commerce Media: How advertisers are moving beyond clicks and impressions to measure real business outcomes through closed-loop measurement, incrementality and secure data collaboration.
Composability: Rethinking the CDP: Why composable architectures are replacing monolithic platforms, enabling flexible stacks for identity, governance, activation and measurement.
How AI Is Transforming Customer Data Platforms and the Wider Data Ecosystem: How AI is transforming audience intelligence, campaign optimisation and reporting across commerce and media ecosystems.

Across these discussions, the event will highlight real-world examples of data collaboration, clean rooms and identity, showing how organisations can activate trusted data across the commerce media ecosystem.

This event will be bilingual (French and English)

Reserve your seat

Get into the mics!

On may 11th, we shall all get into the mics because we say so.

Book me a seat!

with our great speakers!

Mathieu Dodergny

CTO/CDO @Valiuz

xxxx

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Pierre Harand

Partner @55

Barry John

Head of Sales @Channel 4

Philippe Boscher

Head of Digital, Data, Research @TF1

Arnaud Lutellier

Head of Data @Canal+ Group

Stéphane Dugelay

CTO & cofounder @mediarithmics

Gilles Chételat

CEO @mediarithmics

Get me inside!

What's in there for you?

2pm - You're more than welcome!

2.30pm to 3pm - Introduction

Dig into the mics with our beloved bosses: Stéphane and Gilles!

You'll be presented the agenda of the day and his future vision for the MarTech industry as an opener for the great program we built for you.

MC :

Stéphane Dugelay & Gilles Chetelat

CTO / Founder & CEO
@mediarithmics

MC's :

Laurent Foiry

Managing Partner @Springinvest

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DJ:

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3pm to 4.15pm - media commerce beyond retail media?

Retail time! For this session, we brought you the very best of who you could expect when it comes to Retail data usage:

- Laurent Foiry Managing Partner at Spring Invest

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Retailers do have a lot a data, and since the Covid Crisis, the landscape deeply evolved for all players. Today, they meet a strong issue in making the most out of their monetisation use cases, to offer the advanced advertising offer brands are looking for. So what will the future look like for them?

This panel will discuss the future opportunities and the fundamentals retailers must ensure when building their offer. The whole session will be hosted by Stéphane Dugelay.

4.15pm to 4.30pm - Give me a break!

Event Programme

13:30 Networking

14:00 The Next Phase of Commerce Media