#IntoTheMics 2025

The Year of Data Simplification

“Data is the new oil.” AI, increasing privacy controls and the growing dominance of tech giants are all driving brands to double down on their data. With new opportunities, come new challenges for brands.

• Data is the differentiator, but how can advertisers unlock the opportunities while respecting Europe’s commitment to data privacy?
• CTV is growing on the path to maturity — but how can the industry continue to grow to compete against the walled gardens by accessing performance budgets?
  
• New trends and buzz words are on the rise, including composable and AI — but what are the true benefits and how can they be leveraged to drive incremental value?
• Retail media continues to be a hot topic. How can the space live up to the expectations on revenue growth — and start to win greater budgets from brands by leveraging data?

In this landscape, 2025 is the year to overhaul data capabilities and lay the foundations to accelerate into the data-driven future - or risk playing catch up for years to come.