Organisé par :

2 Avril 2024 à partir de 14h00

Un événement mediarithmics X Google

Adresse : Google, 8 Rue de Londres, 75009, Paris

Organisé par :

IntoTheMics #4
Maitrisez les transformations des médias digitaux

Face à l'évolution des médias digitaux, les marques de retail et les medias doivent s'adapter en permanence. L'innovation est primordiale pour garantir la croissance. Mais comment faire ?

Réservez dès maintenant votre place pour cet événement en présentiel et rejoignez des experts des marques du retail, des médias et des agences de conseils dans leurs discussions autour de thématiques clés telles que : le retail media, la fin des cookies tiers ou encore la data collaboration.

Je m'inscris

Get into the mics!

On may 11th, we shall all get into the mics because we say so.

Book me a seat!

with our great speakers!

Mathieu Dodergny

CTO/CDO @Valiuz

xxxx

xxx

Pierre Harand

Partner @55

Barry John

Head of Sales @Channel 4

Philippe Boscher

Head of Digital, Data, Research @TF1

Arnaud Lutellier

Head of Data @Canal+ Group

Stéphane Dugelay

CTO & cofounder @mediarithmics

Gilles Chételat

CEO @mediarithmics

Get me inside!

What's in there for you?

2pm - You're more than welcome!

2.30pm to 3pm - Introduction

Dig into the mics with our beloved bosses: Stéphane and Gilles!

You'll be presented the agenda of the day and his future vision for the MarTech industry as an opener for the great program we built for you.

MC :

Stéphane Dugelay & Gilles Chetelat

CTO / Founder & CEO
@mediarithmics

MC's :

Laurent Foiry

Managing Partner @Springinvest

xxx

DJ:

xxx

3pm to 4.15pm - media commerce beyond retail media?

Retail time! For this session, we brought you the very best of who you could expect when it comes to Retail data usage:

- Laurent Foiry Managing Partner at Spring Invest

- xxx

Retailers do have a lot a data, and since the Covid Crisis, the landscape deeply evolved for all players. Today, they meet a strong issue in making the most out of their monetisation use cases, to offer the advanced advertising offer brands are looking for. So what will the future look like for them?

This panel will discuss the future opportunities and the fundamentals retailers must ensure when building their offer. The whole session will be hosted by Stéphane Dugelay.

4.15pm to 4.30pm - Give me a break!

4.30pm to 5.45pm - What will tomorrow's retail media look like?

How can media succeed tomorrow with their massive amounts of data? How will the end of the 3rd-party cookies affect all players?

Those are basic questions publishers and broadcasters have been wondering about for quite a time now. The thing is, you're always more at ease answering questions when you have the best people on your side to help you. Surprise: we booked for you the most advanced panel up here. In this very special session, you'll hear:

- Philippe Boscher, Head of Digital, Data & Research of TF1 Group

- Barry John, Head of Sales at Channel 4

- Arnaud Lutellier, Head of Data of Canal+ Group

- Thomas Bremond, Managing Director Europe of FreeWheel

The whole session will be hosted by Gilles Chételat, CEO of mediarithmics

MC's :

Philippe Boscher

Head of Digital, Data, Research @TF1

Arnaud Lutellier

Head of Data @Canal+ Group

Barry John

Head of Sales @Channel 4

Thomas Bremond

Managing Director Europe @FreeWheel

DJ:

Gilles Chetelat

CEO @mediarithmics

MC's :

Stéphane Dugelay

CTO & founder @mediarithmics

Gilles Chetelat

CEO @mediarithmics

5.45pm to 6pm - Firework

We'll close this great afternoon in style with a special session held by Stéphane Dugelay and Gilles Chetelat, they might have kept you a few surprises to be discovered!

Alright, let's give you a clue... You don't get it ? Here is another one.

6pm to 7.30pm- Alright, data is boring. Let's have a drink!

Le Programme

14h00 - 14h30- Accueil

14h30 - 14h50 - Keynote d'introduction

Accélérer la croissance des retailers et des médias grâce à la data collaboration