Vous n’entendez parler que de ça. C’est LE sujet dont tout le monde parle : le Retail Media. Ce marché qui représente 14 milliards d’euros est en pleine effervescence. Il est temps de se poser et d’en comprendre les contours et les enjeux.
mediarithmics vous propose deux tables rondes inédites :
- Les retailers et les médias : comment avancent-ils sur leur transformation data ?
- Enjeux du data sharing en 2023/2024
Dig into the mics with our beloved bosses: Stéphane and Gilles!
You'll be presented the agenda of the day and his future vision for the MarTech industry as an opener for the great program we built for you.
Retail time! For this session, we brought you the very best of who you could expect when it comes to Retail data usage:
- Laurent Foiry Managing Partner at Spring Invest
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Retailers do have a lot a data, and since the Covid Crisis, the landscape deeply evolved for all players. Today, they meet a strong issue in making the most out of their monetisation use cases, to offer the advanced advertising offer brands are looking for. So what will the future look like for them?
This panel will discuss the future opportunities and the fundamentals retailers must ensure when building their offer. The whole session will be hosted by Stéphane Dugelay.
How can media succeed tomorrow with their massive amounts of data? How will the end of the 3rd-party cookies affect all players?
Those are basic questions publishers and broadcasters have been wondering about for quite a time now. The thing is, you're always more at ease answering questions when you have the best people on your side to help you. Surprise: we booked for you the most advanced panel up here. In this very special session, you'll hear:
- Philippe Boscher, Head of Digital, Data & Research of TF1 Group
- Barry John, Head of Sales at Channel 4
- Arnaud Lutellier, Head of Data of Canal+ Group
- Thomas Bremond, Managing Director Europe of FreeWheel
The whole session will be hosted by Gilles Chételat, CEO of mediarithmics
We'll close this great afternoon in style with a special session held by Stéphane Dugelay and Gilles Chetelat, they might have kept you a few surprises to be discovered!
Alright, let's give you a clue... You don't get it ? Here is another one.
