mediarithmics CDP for broadcast and CTV players

CASE STUDY

Success Story: The data engine behind Channel 4’s award-winning VOD platform

Learn how mediarithmics has created the infrastructure behind the award-winning data collaboration capabilities of one of Europe’s leading broadcasters.

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Unify your tech stack for video monetisation success

Simplify your data-driven media sales, marketing, and content acquisition strategies in one integrated platform.

Cut costs, streamline operations, and harness the full potential of your data — all while gaining deeper audience insights.

Monetise 100% of your TV audience

Make data a sales superpower
‍Give your sales team effortless access to audience insights, crafting captivating answers to advertiser briefs. Seamlessly push those audience segments through any adtech partner.

Make collaboration a commercial success
‍Forge alliances with like-minded partners to enrich audience profiles, extend your campaign’s reach, and improve CPMs.

Cultivate a private garden
‍Advanced targeting and measurement for personalised and high-value advertising that puts you ahead of the competition.

Get more people switching on your shows

Grow your audience, and keep them coming back
Bring in new viewers and keep audiences captivated with personalisation at every marketing touchpoint.

From casual viewers to serious subscribers
Create tailored onboarding journeys and upsell strategies that guide casual viewers into becoming long-term subscribers.

Remove the guesswork in content acquisition
Uncover audience insights to curate content that truly speaks to your viewers, giving you the best shot at commercial success.

Defeat media
fragmentation with
seamless activation

Our platform integrates seamlessly across the entire media landscape. From ad servers, SSPs, and DSPs, to social platforms, email systems, and marketing tools, our connections ensure you’re equipped for success, no matter the use case.