mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
DATA CLEAN ROOMS

Collaboration
without compromise

Unlock the power of seeamless data sharing with our CDP-integrated Data Clean Rooms. Connect effortlessly with media, brand and retail partners. All while maintaining the highest standards of privacy and security.

Enabling actionable data collaboration for enterprise publishers, broadcasters and retailers

For media owners:

Showcase Media Consumption:
Provide advertisers with clear insights into the media their customers are engaging with.
Boost targeted campaigns:
Leverage advertisers' first-party data to enhance campaign precision and effectiveness
Maximise Inventory Access:
Offer advertisers complete access to your inventory, from display and TV to audio and data enrichment.

For brands:

Enhance Campaign Planning:
Enrich your first-party data with insights from media partners, sharpening your campaign strategies.
Extend your Audience:
Share comprehensive data with publishers and advertisers, driving more informed decisions and expending your targetable audience.
Activate for Acquisition:
Use your data to attract and retain customers more effectively, with advanced reporting such as Research Online Purchase Offline (ROPO).

What makes our Data Clean Room
better for data collaboration?

Seamless partner onboarding
Say goodbye to complex integrations. Onboard your partner's data with just a few clicks, making collaboration simple and straightforward
Greater connectivity
With our extensive network of data sources and activation platforms, you can quickly turn insight into action
Unmatched agility
Maximise reach through various identifiers or activate data across walled gardens. Our solution adapts to your needs, offering unparalleled versatility for numerous use cases
Rock-solid security
Built on our advanced CDP technology, our Data Clean Room ensures your data collaboration remains secure and compliant, minimising risks and maximising peace of mind

Our other proven methods for
data collaboration

3rd party  Clean Room integrations
Connect your existing Data Clean Room solution into our CDP for streamlined data collaboration
Cross-CDP
Collaborate across your multi-organisation environment to join up experiences at a group level
Shared segments
Enhance targeting with consented customer data partnership with other clients

A straightforward SaaS experience for marketing,
sales, data and product teams

Simplify your MarTech stack and maximise the interoperability of your data. One single technology solution for marketing personalisation, audience monetisation, data collaboration, attribution and merchandising.

What sets us apart to deliver value to leading media players?

Multiple cookie-less solutions
Including EDGE, Contextual, Data collaboration
and Universal IDs
Large scale data onboarding
Ability to onboard any type of data with no compression or aggregation
100% audience addressability
Including both client side & server side (mix of navigation & PII data) — with no limitation on number of segments
Any type
of ID
Including 1st, 2nd and 3rd party IDs — there is no limitation
Openness
Ability to onboard custom Machine Learning models for look-a-likes, socio demo scoring, NBA etc.

Providing multiple solutions for the end of the cookie

With the impending demise of the cookie, it is important to test and invest in solutions which will ensure a future proof media product.

mediarithmics provides our customers with multiple solutions for the new future, including EDGE Computing, Contextual, Data Collaboration and working with any Universal ID.

And we continue to explore new solutions, knowing there is no silver bullet!

All the connectors you need!

Our positioning enables our media and broadcast clients to deploy monetisation, marketing, personalisation, product and data science use cases — removing barriers across internal teams.

Our agnostic approach to the complex media ecosystem means we are able to provide connectors to deploy specific use cases for each client, including the leading ad servers, SSPs, DSPs, social, email and marketing platforms.

"Through the power of mediarithmics we can easily build and mix audiences"

Alex Wright
Digital Programmatic Lead
+52%
Brand awareness
Read her story ➜

Questions and answers

Do you support CTV use cases?

CTV is one of the fastest growing sectors in our industry, where we currently work with 6+ broadcasters across Europe. Because of this, the platform enables complex querying of data sets to deliver some of the most advanced CTV use cases in Europe, including BrandM4tch, deployed by Channel 4. Get in touch with the team to find out more!

Which solutions do you offer to replace third-party cookies?

From PPID to Contextual targeting, but also EDGE computing and Universal IDs... we've built a very strong setup to anticipate the end of the cookie. Book a call/demo now with us to match your needs with our solutions!

Why should I get a 360° customer view?

Obtaining the strongest relationship possible with your customers involves being able to record all interactions in one clear format, and in one central location. This view is important to enable accurate segmentation of your data, and consistent communication with your customers, whether it be marketing and media use cases, across multiple channels.

Why would I need a "Next-Gen CDP" and not a CDP?

A CDP typically enables retailers to deploy only marketing based use cases, including acquisition & retention.

A “Next-Gen Data Platform”, like mediarithmics, enables retailers to deploy marketing PLUS monetisation use cases, including the ability to leverage any type of ID (today & future), breaking down the silos between internal teams.

What are the main differences between a DMP and a CDP?

A media DMP enables Ad sales to serve targeted ads, typically using anonymous data, at scale. They focus more on segments of users you know less about, instead of single customers. In a DMP, much of the info typically expires after 90 days. You generally want the audience activation functions of a data management platform (DMP).

On the other hand, a CDP offers much richer functions through creating detailed, identifiable customer profiles for improved ad targeting, personalisation, segmentation, loyalty programs, and the entire customer journey — at a high level of accuracy and precision.

Still here? Great, hear from visionary industry leaders!

That's true, the better ones to talk about us are our wonderful customers, after all.

mediarithmics has revitalised La Presse’s data strategy and provided us with more insights than we have ever had before.

Floran Thoumelin
Head of Media and Data Products

mediarithmics demonstrated unique flexibility and superior EDGE technology capabilities that made them the perfect partner for us

Emeric Trossat
Head of Data