Unlock the power of seeamless data sharing with our CDP-integrated Data Clean Rooms. Connect effortlessly with media, brand and retail partners. All while maintaining the highest standards of privacy and security.
Simplify your MarTech stack and maximise the interoperability of your data. One single technology solution for marketing personalisation, audience monetisation, data collaboration, attribution and merchandising.
With the impending demise of the cookie, it is important to test and invest in solutions which will ensure a future proof media product.
mediarithmics provides our customers with multiple solutions for the new future, including EDGE Computing, Contextual, Data Collaboration and working with any Universal ID.
And we continue to explore new solutions, knowing there is no silver bullet!
Our positioning enables our media and broadcast clients to deploy monetisation, marketing, personalisation, product and data science use cases — removing barriers across internal teams.
Our agnostic approach to the complex media ecosystem means we are able to provide connectors to deploy specific use cases for each client, including the leading ad servers, SSPs, DSPs, social, email and marketing platforms.
CTV is one of the fastest growing sectors in our industry, where we currently work with 6+ broadcasters across Europe. Because of this, the platform enables complex querying of data sets to deliver some of the most advanced CTV use cases in Europe, including BrandM4tch, deployed by Channel 4. Get in touch with the team to find out more!
From PPID to Contextual targeting, but also EDGE computing and Universal IDs... we've built a very strong setup to anticipate the end of the cookie. Book a call/demo now with us to match your needs with our solutions!
Obtaining the strongest relationship possible with your customers involves being able to record all interactions in one clear format, and in one central location. This view is important to enable accurate segmentation of your data, and consistent communication with your customers, whether it be marketing and media use cases, across multiple channels.
A CDP typically enables retailers to deploy only marketing based use cases, including acquisition & retention.
A “Next-Gen Data Platform”, like mediarithmics, enables retailers to deploy marketing PLUS monetisation use cases, including the ability to leverage any type of ID (today & future), breaking down the silos between internal teams.
A media DMP enables Ad sales to serve targeted ads, typically using anonymous data, at scale. They focus more on segments of users you know less about, instead of single customers. In a DMP, much of the info typically expires after 90 days. You generally want the audience activation functions of a data management platform (DMP).
On the other hand, a CDP offers much richer functions through creating detailed, identifiable customer profiles for improved ad targeting, personalisation, segmentation, loyalty programs, and the entire customer journey — at a high level of accuracy and precision.
That's true, the better ones to talk about us are our wonderful customers, after all.