#IntoTheMics 2026

Activating the Future of Commerce Media

At a pivotal moment for the industry, #IntoTheMics 2026 brings together brands, agencies, retailers and media owners to explore how commerce media is evolving from experimentation to scalable, measurable performance. As commerce intelligence, media activation and trusted data collaboration converge, organisations must rethink how they connect data, technology and measurement to unlock real business impact.

• Measuring What Matters in Commerce Media: How advertisers are moving beyond clicks and impressions to measure real business outcomes through closed-loop measurement, incrementality and secure data collaboration.
• Composability: Rethinking the CDP: Why composable architectures are replacing monolithic platforms, enabling flexible stacks for identity, governance, activation and measurement.
• AI and the Future of Commerce Media: How AI is transforming audience intelligence, campaign optimisation and reporting across commerce and media ecosystems.

Across these discussions, the event will highlight real-world examples of data collaboration, clean rooms and identity, showing how organisations can activate trusted data across the commerce media ecosystem.