mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
RETAIL

Turn relevance
into revenue

Use your data within our holistic CDP to create personalised experiences across your marketing, retail media, and e-merchandising

CASE STUDY

Success story: A budget-winning retail media network

See how Fnac Darty launched a Retail Media Network, capturing ad budgets and delivering successful campaigns for advertisers.
Read now

Unify your tech stack for
endless retail possibilities

Simplify operations and reduce costs with one platform that bridges marketing and retail media, reducing costs and maximising data synergies.

Drive sales and build loyalty

Understand your customers clearly
Gather data from all sources—website, in-store, loyalty cards—to create a flexible Single Customer View.
Omnichannel real-time activation
Send personalised messages through website, email, push notifications, customer service, and advertising.
Create personalised customer journeys
Use behaviour-based insights to predict churn, nurture prospects, and retain customers.

Boost retail media revenue

Advanced data capabilities
Monetise your audience with real-time and historical customer data, all at the user level. Target using any ID type.
High-precision audience segmentation and activation
Generate and activate audience insights effortlessly, using every datapoint available for precise targeting.
Measurement and reporting
Encourage repeat bookings with clear measurement. Provide reports such as ‘Research Online, Purchase Offline’.

Supercharge data collaboration

Collaborate to enrich profiles
Partner with any Data Clean Room to enhance customer profiles, and increase campaign reach.
Privacy-first collaboration
Use our CDP-integrated Clean Room for seamless partner data onboarding and audience matching for maximum precision.

Increase eCommerce conversions

Optimise the onsite experience
Increase online sales by ranking products based on customer behaviours. Boost AOV through smart cross-selling and automated recommendations.Continuously test with A/B testing.

Seamless connectivity for
straightforward activation

Our platform integrates smoothly across the digital
media ecosystem, supporting ad servers, SSPs, DSPs, social platforms, marketing automation, and more.

Why our CDP is the perfect match for retailers

Comprehensive privacy compliance
European-based adhering to the strongest privacy standards.
Scalable data onboarding
Capable of handling large-scale online and offline data without compression or aggregation.
Data ownership
Your data is yours. We never share or centralise it for other clients.
Any ID, every touchpoint
Use any digital identifier available to reach onsite and offsite audiences for your advertisers’ retail media campaigns
High flexibility
Deploy unlimited use cases and add custom ML algorithms for tailored segmentation and scoring features.
Market-leading client satisfaction
Over 95% of our clients renew, thanks to our hands-on client support