mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
AUDIENCE MONETISATION

Fulfil the revenue potential of your audience data

Identify, segment, and monetise your entire audience – both known and unknown. Use cutting-edge data capabilities and any identifier you like to create media products that drive exceptional revenue growth

Find out how it works

Trusted to power media sales for leading publishers,
broadcasters and retail media networks

Make 100% of your audience adressable, in any way you need

Segment and monetise audiences using any identifier, including UIDs (such as ID5, Utiq, First ID), contextual EDGE, 1st party data, and data collaboration
Integrate known and unknown audience data to develop cleaer user profiles, enabling precise segmentation and improved commercial outcomes
Build a real-time data graph for dynamic audience insights and activation

Streamline your media sales operations

Effortlessly create detailed audience segments tailored to advertisers brief - with no advanced data skills required
Seamlessly connect and push your audiences to market, maximising monetisation potential
Create automated campaign reports to deliver insights and drive repeat bookings

Create data differentiation with advanced capabilities

Collaborate with retailers and media owners to enrich audience profiles, enhancing targeting precision and boosting CPMs
Leverage an open infrastructure to integrate custom machine learning algorithms, enabling tailored use cases like predictive scoring and look-alikes
Remove data silos and empower marketing and content teams with unified audience insights

Popular Use Cases.

+400%
Onboard your own ML algo to deploy look alike audiences
Up to 400% increase in campaign reach
+33%
Enhance targeting accuracy by enriching audiences with retailer data
Up to 33% increase in CPMs
+400%
Create a data collaboration with other media owners 
Increase addressable reach by 400%
+10%
Build your self serve segment dashboard for clients
Up to 10% uplift in revenues
+100%
Onboard 3rd party data to enrich your own 1st party data
Up to 100% increase in campaign reach

Easily connect to your monetisation partners

Easily push your audiences to your chosen monetisation partners via our existing connectors to the wider adtech and media ecosystem, including the leading ad servers, SSPs, and social channels.

What makes our holistic CDP better for audience monetisation?

Unmatched flexibility
Go beyond pre-built algorithms. Integrate your own AI for highly customised use cases
Real-time data integration
Onboard data from any source, without aggregation or compression, so you can query it at the highest fidelity
Built for privacy
Enjoy peace of mind with our European-hosted, 100% GDPR-compliant solution
Future-proof audience addressability
Use any type of ID, including PII. Employ multiple cookieless options including client- and server-side activation

A straightforward SaaS experience for marketing,
sales, data and product teams

Simplify your MarTech stack and maximise the interoperability of your data. One single technology solution for marketing personalisation, audience monetisation, data collaboration, attribution and merchandising.

Providing multiple solutions for the end of the cookie

With the impending demise of the cookie, it is important to test and invest in solutions which will ensure a future proof media product.

mediarithmics provides our customers with multiple solutions for the new future, including EDGE Computing, Contextual, Data Collaboration and working with any Universal ID.

And we continue to explore new solutions, knowing there is no silver bullet!

All the connectors you need!

Our positioning enables our media and broadcast clients to deploy monetisation, marketing, personalisation, product and data science use cases — removing barriers across internal teams.

Our agnostic approach to the complex media ecosystem means we are able to provide connectors to deploy specific use cases for each client, including the leading ad servers, SSPs, DSPs, social, email and marketing platforms.

"Through the power of mediarithmics we can easily build and mix audiences"

Alex Wright
Digital Programmatic Lead
+52%
Brand awareness
Read her story ➜

Questions and answers

Do you support CTV use cases?

CTV is one of the fastest growing sectors in our industry, where we currently work with 6+ broadcasters across Europe. Because of this, the platform enables complex querying of data sets to deliver some of the most advanced CTV use cases in Europe, including BrandM4tch, deployed by Channel 4. Get in touch with the team to find out more!

Which solutions do you offer to replace third-party cookies?

From PPID to Contextual targeting, but also EDGE computing and Universal IDs... we've built a very strong setup to anticipate the end of the cookie. Book a call/demo now with us to match your needs with our solutions!

Why should I get a 360° customer view?

Obtaining the strongest relationship possible with your customers involves being able to record all interactions in one clear format, and in one central location. This view is important to enable accurate segmentation of your data, and consistent communication with your customers, whether it be marketing and media use cases, across multiple channels.

Why would I need a "Next-Gen CDP" and not a CDP?

A CDP typically enables retailers to deploy only marketing based use cases, including acquisition & retention.

A “Next-Gen Data Platform”, like mediarithmics, enables retailers to deploy marketing PLUS monetisation use cases, including the ability to leverage any type of ID (today & future), breaking down the silos between internal teams.

What are the main differences between a DMP and a CDP?

A media DMP enables Ad sales to serve targeted ads, typically using anonymous data, at scale. They focus more on segments of users you know less about, instead of single customers. In a DMP, much of the info typically expires after 90 days. You generally want the audience activation functions of a data management platform (DMP).

On the other hand, a CDP offers much richer functions through creating detailed, identifiable customer profiles for improved ad targeting, personalisation, segmentation, loyalty programs, and the entire customer journey — at a high level of accuracy and precision.

Still here? Great, hear from visionary industry leaders!

That's true, the better ones to talk about us are our wonderful customers, after all.

mediarithmics has revitalised La Presse’s data strategy and provided us with more insights than we have ever had before.

Floran Thoumelin
Head of Media and Data Products

mediarithmics demonstrated unique flexibility and superior EDGE technology capabilities that made them the perfect partner for us

Emeric Trossat
Head of Data