Broadcasters and VOD platforms must leverage their audience data to drive growth across their entire business—not just in media sales.
This whitepaper explores the top 10 ways teams are using a CDP to drive cross-business benefits with first-party data.
Some of the key use cases covered:
- Segment in real-time and exclude current subscribers from new user campaigns: Optimise media spend by targeting new users instead of existing subscribers.
- Predict subscribers likely to churn using machine learning and re-engage: Identify at-risk users and reduce churn through personalised content and offers.
- Leverage audience data to deliver promo campaigns within content: Enhance viewer experience by promoting relevant shows while they are consuming content.
- Cross-site and cross-platform tracking: Provide advertisers with precise audience targeting by tracking users across multiple devices.
Download the whitepaper now to unlock how to harness the full value of your audience data.
