Get to know blog posts about data | mediarithmics

Your latest insights on data-driven retail & media marketing

We help media companies, retailers, and consumer brands make the most of millions of customer data points daily to supercharge revenue.

Speaking Data

How “Speaking Data” can help publisher salespeople grow ad revenue

64% of publishers say 1st party data leads the way in “creating positive ad revenue outcomes". But how can salespeople use it for audience monetisation?

How can Media Brands Diversify Revenue Using First Party Data?

Advertising-led monetisation for media brands are flat-lining. But new opportunities have emerged for publishers to use 1st party data to diversify revenue

Measurement in Retail Media

Measurement in Retail Media: what do Networks need to deliver?

In our recent webinar "Outpacing the pureplay E-com giants", our panellists dove head first into measurement as a key deliverable for Retail Media Networks

Cookie-Free Future: Navigating the Alternatives for Media Brands

With mere weeks to go until Google finally begins to wind down the third-party cookie, media brands are staring down the barrel of lower addressability and lowe

Increase Retail Media Revenue with a Robust Technology Stack

Leveraging Data for Content Acquisition in Broadcast TV

The Onsite vs Offsite Retail Media Conundrum

What are Universal IDs & Why Should You Care?

What are Universal IDs & Why Should You Care?

How effectively are you able to measure user activity online? Since it’s become possible to track consumer behaviour, gathering in-depth and detailed insights

The Rise of FAST Channels in TV

The Shift Into Retail Digital Media

Busting the Acronyms in the Media Landscape

Thoughtful pieces

Busting the Acronyms in the Media Landscape

How one of the main French TV channels launched data offers in a TCFv2.0

Why broadcasters will eventually switch to Digital TV Advertising... or die

to understand why To move to digital TV advertising is no longer just an option for broadcasters, but crucial if they are to survive into the future.

Fluent in CDP ?

Are you fluent in CDP?

Welcome to the Customer Data Platform A to Z.

30 questions to ask before choosing a Customer Data Platform

If you want to understand everything about choosing a CDP, mediarithmics makes it clear to you

Next-gen marketing easily explained to my lovely boss

Marketing and advertising professionals must prepare to adopt new marketing disciplines in order to deploy new use cases in a rapidly evolving world.

Walled garden against de gafa data power

Trying to compete against GAFA? Plant the seed to create your own walled garden this spring

Today, Google, Facebook and Amazon are broadly leading the digital market, having taken over 70% of the total ad spend in 2020 (eMarketer).

Customer lifetime circle

Customer Engagement

Customer loyalty programs: essential for effective data marketing projects

In the 1990s UK travel and retail giants BA (1994), Tesco (1995), and Boots (1997) launched the first modern-day customer loyalty programmes...

the new Trade Marketing for a post-Covid world

Retail Media — the new Trade Marketing tool for a post-Covid world

The Covid-19 crisis has been exceptional in both its scale and duration. Retailers could not have anticipated the impact on business...

publishers and media sales houses

Publishers and Media Sales Houses: Navigating regulations and building solutions for today and tomorrow

For years, Google, Amazon, and Facebook have been disrupting the digital publisher landscape.