Get to know blog posts about data | mediarithmics

Your latest insights on data-driven retail & media marketing

We help media companies, retailers, and consumer brands make the most of millions of customer data points daily to supercharge revenue.

CDP Showdown: Comparing Packaged, Composable and Holistic solutions

Discover the differences between Packaged, Composable, and Holistic CDPs, and find the best solution to unify customer data and drive personalised marketing.

September 18, 2024

Why Retailers Must Build, Not Buy, Their ID Graphs

Third-party ID graphs, despite their allure of convenience, are a flawed approach. Instead, retailers must consider building and managing their own ID graphs.

Unlocking Data Collaboration: The case for a CDP-Integrated Clean Room

Data collaboration is becoming vital. But a standalone Data Clean Room can fail to deliver action from its insights. This is where a CDP comes in.

Customer Engagement

Creating Personalised Customer Journeys with a CDP

Learn how to personalise customer journeys with a CDP, using real-time data & dynamic segmentation for 1-to-1 experiences across all marketing channels.

Why Google’s news confirms 1st party data as the bedrock of modern marketing

So Google won't be actively deprecating third-party cookies as planned. That shouldn’t distract you in your efforts to modernise your identity strategy.

[Video] Retail Media réinventé : l’impact de la data avec Fnac Darty

Customer Engagement

Attribution and Contribution: the winning combination to make the most out of your marketing mix

Knowing which channel triggered a conversion is crucial. It allows you to optimise your media budget

Customer Engagement

10 best practices for a successful product recommendations

Product recommendation is a powerful lever for e-commerce marketers. It can help to reduce the bounce rate, improve average basket value, and increase sales

Speaking Data

How “Speaking Data” can help publisher salespeople grow ad revenue

64% of publishers say 1st party data leads the way in “creating positive ad revenue outcomes". But how can salespeople use it for audience monetisation?

How can Media Brands Diversify Revenue Using First Party Data?

Advertising-led monetisation for media brands are flat-lining. But new opportunities have emerged for publishers to use 1st party data to diversify revenue

Measurement in Retail Media

Measurement in Retail Media: what do Networks need to deliver?

In our recent webinar "Outpacing the pureplay E-com giants", our panellists dove head first into measurement as a key deliverable for Retail Media Networks

The End of Easy Growth for Retail Media Networks

Brands' requirements of retail media is getting more sophisticated. Retail Media Networks must increase their maturity to earn a greater share of budget

Cookie-Free Future: Navigating the Alternatives for Media Brands

Although Google might not be officially winding down the 3rd party cookie, its use will fade away irregardless. Publishers need a well-implemented alternative.

Increase Retail Media Revenue with a Robust Technology Stack

Leveraging Data for Content Acquisition in Broadcast TV

The Onsite vs Offsite Retail Media Conundrum

What are Universal IDs & Why Should You Care?

What are Universal IDs & Why Should You Care?

How effectively are you able to measure user activity online? Since it’s become possible to track consumer behaviour, gathering in-depth and detailed insights

The Rise of FAST Channels in TV

The Shift Into Retail Digital Media

Busting the Acronyms in the Media Landscape

Thoughtful pieces

Busting the Acronyms in the Media Landscape

How one of the main French TV channels launched data offers in a TCFv2.0

Why broadcasters will eventually switch to Digital TV Advertising... or die

to understand why To move to digital TV advertising is no longer just an option for broadcasters, but crucial if they are to survive into the future.

Fluent in CDP ?

Are you fluent in CDP?

Welcome to the Customer Data Platform A to Z.

30 questions to ask before choosing a Customer Data Platform

If you want to understand everything about choosing a CDP, mediarithmics makes it clear to you

Next-gen marketing easily explained to my lovely boss

Marketing and advertising professionals must prepare to adopt new marketing disciplines in order to deploy new use cases in a rapidly evolving world.

Walled garden against de gafa data power

Trying to compete against GAFA? Plant the seed to create your own walled garden this spring

Today, Google, Facebook and Amazon are broadly leading the digital market, having taken over 70% of the total ad spend in 2020 (eMarketer).

Customer lifetime circle

Customer Engagement

Customer loyalty programs: essential for effective data marketing projects

In the 1990s UK travel and retail giants BA (1994), Tesco (1995), and Boots (1997) launched the first modern-day customer loyalty programmes...

the new Trade Marketing for a post-Covid world

Retail Media — the new Trade Marketing tool for a post-Covid world

The Covid-19 crisis has been exceptional in both its scale and duration. Retailers could not have anticipated the impact on business...

publishers and media sales houses

Publishers and Media Sales Houses: Navigating regulations and building solutions for today and tomorrow

For years, Google, Amazon, and Facebook have been disrupting the digital publisher landscape.