mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
MARKETING PERSONALISATION

Craft personalised experiences that convert at every touch

Add the power of real-time personalisation to your marketing. Our holistic CDP makes it easy to connect with customers on a personal level, driving engagement, conversions, and revenue growth.

Find out how it works

Scaling personalisation for
data-driven enterprises

From data to decisions

Onboard and consolidate data from any source, including onsite, in-store transactions and loyalty cards
Access a unified view of each customer, updated with real-time behaviors
Powerful segmentation capabilities, without needing specialist data skillset

Compelling experiences that drive revenue and loyalty

Trigger real-time, personalised campaigns with granular targeting
Harmonise customer journeys and messaging at scale across CRM, paid media, customer service, and onsite channels
Activate effortlessly across your existing MarTech stack

Measure and optimise the path to conversion

Get customised reporting aligned with your KPIs
Analyse the funnel and indentify drop off points
Export data to other internal reporting systems

Popular Use Cases.

+20%
Deploy ML models to predict and minimise customer churn

Up to 20% reduction in churn or dormant customers per year
+200%
Leverage predictive machine learning for look-alikes models
 

Up to 200% increase in targeted campaign reach
+15%
Track the 'the Research Online, Purchase Offline' cycle

Up to 15% increase in online marketing spend from re-attribution of sales
+10%
Onsite personalisation  using historic and real-time behaviours

Up to 10% uplift in onsite conversion rates
+100%
Real-time exclusion of current customers from advertising campaigns

Up to 20% increase in paid media ROI

Easily connect to your marketing stack

Easily push your audiences to your chosen marketing partners via our existing connectors to the wider martech and media ecosystem, including the leading ad servers, DSPs, and social channels.

What makes our holistic CDP better for marketing personalisation?

Large scale data onboarding
All your data, including online and offline data (e.g. POS, Store receipts), onboarded at maximum fidelity
Unmatched flexibility
Go beyond pre-built algorithms. Integrate your own AI for highly customised use cases
Seamless data integration
Onboard data from any sources without losing data granularity
Built for privacy
Enjoy peace of mind with our European-hosted, 100% GDPR-compliant solution
Real-time reach, real cost savings:
Build your own robust device graph to reach your audience across devices in real-time

A straightforward SaaS experience for marketing,
sales, data and product teams

Simplify your MarTech stack and maximise the interoperability of your data. One single technology solution for marketing personalisation, audience monetisation, data collaboration, attribution and merchandising.