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Top 10 CDP Use Cases for Retail Marketers (2024 edition)

A Customer Data Platform (CDP) makes a huge range of advanced data-driven marketing activities possible. As a single source of truth of customer data, it enables more intelligent marketing decisions and personalisation of marketing communications at scale.

In this whitepaper, we reveal the 10 most valuable use cases of a CDP by retail marketers this year.

Download the paper to learn more about use cases such as:

  • Increasing AOV of in-market shoppers
  • Using Machine Learning models to predict churn
  • Creating a seamless omni-channel experience