Fact: The Retail Media sector is one of the fastest-growing markets in advertising. Yet, many retailers with Retail Media Network (RMN) ambitions are still dependent on contextual data. Their ad platforms are often neither self-serve nor privacy-safe, resulting in low CPMs and missed revenue opportunities.
The mediarithmics View: We believe the answer lies in a holistic, composable Customer Data Platform (CDP). Our product helps retailers and commerce players simplify data marketing by unifying consumer engagement at scale. With this approach, enterprises can leverage their first-party data to build mature, privacy-safe retail media products that drive sustainable, high-margin revenue.
Fragmented data is one of the biggest challenges for retailers and their RMNs. A composable CDP breaks down silos to create a Single Customer View, laying the foundation for consistent, reliable customer understanding.
Strong governance ensures that data is accurate, high-quality, and unbiased. For retail media, this is critical to maintaining advertiser trust. Building partnerships around data with clear governance enhances security and enables innovation.
A zero-copy approach reduces duplication, minimises compliance risks, and limits data exposure. This model is increasingly valued by retail media partners who expect secure, efficient scaling.
Precision is key for monetising audiences. With advanced segmentation, powered by generative AI and predictive analytics, retailers can offer advertisers hyper-personalised campaigns that deliver measurable results.
Retail media growth depends on collaboration. A composable CDP allows secure cross-referencing of partner data within strict privacy boundaries—expanding reach while preserving compliance and trust.
Successful RMNs know that retail media value lies both onsite (sponsored search, display, and promotions within the retailer’s ecosystem) and offsite (audience extension across the open web and walled gardens). A composable CDP ensures consistency across these environments, helping retailers monetise audiences wherever they shop and browse.
Advertisers demand transparency. Advanced measurement across channels builds credibility, demonstrates campaign effectiveness, and drives smarter budget allocation within RMNs.
With a composable CDP, retailers can deliver real-time, contextually relevant messages to shoppers. This enhances consumer journeys while also strengthening retail media offerings.
First-party data is a retailer’s most valuable asset. By monetising both real-time and historical data, retailers can increase retail media revenue, while unlocking incremental commerce income streams.
By combining governance, AI, and collaborative capabilities, retailers create a flexible system that adapts to shifting regulations and advertiser needs. This positions their retail media networks to thrive today and tomorrow.
.png)
