mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
The holiday rush is coming — and every brand is fighting for attention.
Black Friday, Christmas, and year-end campaigns make Q4 the most exciting and competitive time of the year.
But here’s the real question:
Are you truly connecting with your customers, or just shouting louder?
Retail media networks are booming, CTV is accelerating. Yet many campaigns still miss the mark, because they rely on fragmented, outdated data.
When everyone receives the same offer at the same time, loyalty disappears.
Capitalising on the season means understanding customers in real time and speaking to what they actually need.
AI is revolutionising marketing, but it’s only as good as the data that powers it.
Without unified, privacy-safe data, even the best AI can provide poor results.
That’s why AI and CDPs must work hand in hand with data as the foundation and AI as the intelligence layer.
Together, they help marketers move from generic messages to meaningful connections.
At mediarithmics, we’ve built an intelligent, privacy-safe CDP that helps marketers activate their data and use AI responsibly.
1️⃣ Predict demand — anticipate what each customer will want next.
2️⃣ Personalise at scale — adapt messages and offers in real time across every channel.
3️⃣ Optimise spend — enable to AI learn and reallocate budgets automatically for maximum ROI.
This is how brands turn data chaos into clarity and seasonal traffic into lasting loyalty.
At mediarithmics, we believe marketing can be both intelligent and Human
Our mission is to make marketing smarter, more predictive and genuinely respectful of people.
We help brands turn every customer into a VIP, not just another data point, so their campaigns connect instead of miss the mark.
By anticipating needs and delivering relevance, we enable experiences that feel personal and meaningful.
At mediarithmics, we believe performance and trust go hand in hand, driving growth while keeping humanity at the center.
AI won’t save marketing on its own. Data will.
But when AI and CDPs work together, responsibly and in real time, every interaction becomes meaningful.
This holiday season, let’s make marketing about connection, not just conversion.
That’s how your brand wins the holidays and the customer loyalty that follows.
Ready to make your data strategy smarter this season?
