AutoScout24 GmbH, the leading automotive European online marketplace, identified the need to enhance the capabilities of their digital
platform to provide an even better understanding of the audience that uses AutoScout24’s digital content (desktop, mobile web, apps).
By addressing this need, Autoscout24 would be able to offer improved targeting for advertising capabilities, personalisation down to a specific user and multi-channel marketing capabilities with the aid of professional tools — resulting in incremental value for their own customers.
To meet this requirement, AutoScout24 made the decision to select mediarithmics, the leading European next-generation CDP, which has enabled the team with the ability to collect data from any source at scale, providing a true 360 degree view of their customer base — whilst complying fully with GDPR and privacy regulations in Europe. This in turn has provided the teams to deploy advanced segmentation and activation across 15+ external platforms — including leading social, display and CRM technologies.
By appointing mediarithmics, AutoScout24 will continue to remain at the forefront of their sector, enabling deployment of 00s of data marketing use cases across advertising, marketing and personalisation.
Phil Raby: GM International — mediarithmics
“We are very excited about helping AutoScout24 deliver their requirements over the coming years, including helping them deploy any type of data marketing use case, irrespective of the type of ID. AutoScout24 thinks about data in an innovative and mature way, making them the perfect partner for mediarithmics. We look forward to helping them drive innovation and continue to be the leader in their respective industry whilst we continue to expand in the DACH region in 2022”.
Vaughan Belhamine: VP Product — AutoScout24
“As a leader in the automotive online marketplace in Germany and Europe, it was imperative that we identified a solution which would help us future proof our business from a data perspective — enabling all of our teams across media, product and marketing to drive incremental value across the business. By selecting mediarithmics, who have a unique positioning in the market, I am confident that we will be able to achieve our goals across all teams not just today, but also into the future”.
mediarithmics is the next-Gen CDP, providing the ability to deliver any type of data marketing use case. We work with any type of ID and onboard data from any source to empower advanced acquisition, monetisation, retention, personalisation strategies (and more).
By providing our clients with a flexible, open and scalable tech backbone, we are able to provide a fully customised solution to address our clients needs which can be leveraged across all teams including marketing, sales, CRM, data and analytics to enable real-time activation across all major platforms.
mediarithmics was founded in 2015, and currently works with some of the most advanced and data centric clients across Europe including Channel 4, Fnac-Darty, Havas Media, TF1, Canal+, Mulliez Group and many more.
AutoScout24 is the largest pan-European online car market with over 30 million users per month, more than 43,000 dealer partners, and around 500 employees. With a market presence in 18 countries and more than 43,000 associated dealers, AutoScout24 is represented in all important European markets. Founded as MasterCar AG in Munich in 1998.