Cdiscount Advertising and mediarithmics extend their collaboration to boost retail media

mediarithmics, the holistic Customer Data Platform (CDP), announces the renewal of its partnership agreement with Cdiscount Advertising, the retail media arm of French e-commerce leader Cdiscount. This agreement strengthens the collaboration between the two players and reflects their shared commitment to innovation and the development of high-performance data solutions to optimize advertising effectiveness.

Maximising the effectiveness of retail media campaigns

Building on several years of collaboration, mediarithmics will continue to provide Cdiscount Advertising with its CDP technology. This platform enables Cdiscount Advertising to better leverage its data and optimize its campaigns, notably to:

• Intelligently activate its data across various channels, complementing the native targeting features of platforms.
• Improve the performance of retail media campaigns by utilizing first-party data and optimizing off-site targeting.
• Maintain advanced reporting capabilities to ensure reliable measurement of advertising performance.
• Facilitate collaboration with data partners, particularly through the integration and synchronization of segments with key market players such as TF1 and The Trade Desk.

Driving long-term growth and innovation

This partnership also enables Cdiscount Advertising to benefit from the latest innovations from mediarithmics. By working jointly on strategic developments, the two companies are exploring new opportunities to adapt the platform to market shifts and emerging retail media use cases.

“Thanks to the flexibility and power of the mediarithmics CDP, we continue to optimize our retail media offering and strengthen our value proposition for advertisers,” said Christophe Blot, Revenue Director at Cdiscount.

“Cdiscount Advertising, a major player in retail media in France, is a long-standing partner for mediarithmics, and we are proud to continue supporting them for several more years,” added Gilles Chetelat, CEO of mediarithmics. “This contract renewal confirms our platform’s ability to address retail media challenges and create value across the entire ecosystem.”

About mediarithmics

mediarithmics is a next-generation holistic Customer Data Platform that accelerates business growth by reinventing large-scale consumer engagement. Through a single technological solution, we power real-time personalization of marketing actions, cookie-free audience monetization, and data collaboration strategies for our clients. Since 2013, mediarithmics has partnered with some of Europe’s most innovative companies, including Fnac-Darty, Havas Media, Orange Advertising, TF1, Canal+, and many more.

About Cdiscount Advertising

Cdiscount Advertising is the retail media division of Cdiscount, France’s e-commerce leader. It supports over 3,600 brands and advertisers in enhancing their visibility and advertising performance through a comprehensive range of digital solutions tailored to emerging market trends.