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leboncoin, a leading French digital marketplace and part of the Adevinta group, has chosen mediarithmics as its Customer Data Platform (CDP) to power its next-generation data strategy. This partnership reflects leboncoin's ambition to transform audience insights into actionable strategies, boosting yield and optimising campaign performance through a scalable, advanced data ecosystem.
This partnership marks the beginning of the roll-out of the multi-market partnership signed earlier this year between mediarithmics and Adevinta—the European leader in classified advertising with 25 digital marketplaces and 2.5bn monthly visits. leboncoin alone attracts around 28.8 million unique visitors per month and displays at least 72 million classified adverts at any time. For both leboncoin and Adevinta, partnering with mediarithmics as a CDP that could successfully handle such large audience datasets was vital to the project.
Building a Seamless Data Foundation
As part of this collaboration, leboncoin aims to create a seamless foundation for data-driven campaign planning, targeting and optimisation, underpinned by mediarithmics’ unique flexibility and scalability. The platform’s advanced integration capabilities were pivotal in the decision, empowering leboncoin to significantly increase revenue from its audiences and inventory at scale.
Future use cases supporting marketing objectives will also be implemented. This will help to unlock the application of data at scale across the entire business, grow audiences and improve retention.
Commitment to Innovation
“At leboncoin, we constantly strive to maximize the use of our first-party data to enhance our monetization strategy. With Mediarithmics’ CDP, we have been able to better structure and understand our data, enabling us to extend our reach and optimize our advertising campaigns", said Pierre Osmont, Data Advertising Manager, leboncoin.
“We are thrilled to be supporting leboncoin in its mission to execute an advanced data-driven strategy across both marketing and monetisation,” said Gilles Chetelat, CEO, mediarithmics. “Successful marketplaces of the future will be those leveraging data at scale. And our platform’s flexibility and scalability makes mediarithmics the ideal partner for forward-thinking marketplaces like leboncoin.”
