mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
mediarithmics, Europe’s leading holistic Customer Data Platform for large customer-facing enterprises, today announced the renewal of its partnership with AutoScout24. The collaboration looks to build on the initial three years of the partnership, and expand within the business to deliver use cases across media, paid marketing and CRM.
This multi-year renewal illustrates the confidence AutoScout24 have in the mediarithmics platform, and aims to further focus on the following:
“We are absolutely thrilled that we have renewed the partnership with AutoScout24, one of our most important customers — not just in the region but across Europe,” says Philip Raby, CRO of mediarithmics. It is refreshing to see multiple teams working together to deliver value with data, all by leveraging one single platform. We look forward to continuing to deliver value together over the coming years”.
“Over the past three years, we have achieved significant value delivering media led use cases. We look forward to extending our partnership with mediarithmics, and expanding the effort across other teams in the years to come”, says Justin Re, Chief Product Officer of AutoScout24 .
About AutoScout24
With over 2 million vehicle listings, around 30 million users per month and more than 43,000 dealer partners, AutoScout24 is the largest pan-European online car market. In addition to Germany, the AutoScout24 Group is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France, Austria, Norway, Denmark, Poland and Sweden. With AutoScout24 smyle, the marketplace enables its users to purchase vehicles completely online - free of charge and delivered ready-to-drive directly to their doorstep. Leasing specialist LeasingMarkt.de has also been part of the AutoScout24 Group since 2020 and the B2B auction platform AUTOproff since 2022. Together, the marketplaces are significantly driving the digitalisation of the European car trade. More information on www.autoscout24.com
About Mediarithmics
mediarithmics is the holistic Customer Data Platform that helps enterprise players revolutionise growth by re-architecting consumer engagement at scale. It powers real-time marketing personalisation, cookieless audience monetisation and agile data collaboration within a single technology solution. By de-siloing data across a client business, it enables marketing, monetisation, product and data teams to action insights to create more compelling customer experiences.
Since 2013, mediarithmics has partnered with some of Europe's most forward-thinking businesses, including Channel 4, Orange Advertising, Groupe TF1, Showroomprivé, Fnac Darty, and France TV.
