mediarithmics launches Data Clean Room to enrich privacy-centric data activation

Paris, 3rd July 2024 - mediarithmics, a leading European Customer Data Platform (CDP), has launched a new Data Clean Rooms product to enable agile data collaboration programs for enterprise media owners and their advertising partners. This solution, powered by Google Cloud, is natively integrated into mediarithmics' CDP to maximize data activation, simplify partner onboarding, and ensure data security.

According to Gilles Chetelat, CEO of mediarithmics: "Our client portfolio is unique in consisting of premium European publishers, broadcasters, telecom operators, and major retailers — essential stakeholders in successful data collaboration. For a long time, these clients have wanted to collaborate with our other customers to enrich their understanding of their audience and to improve data activation. In response, we have developed a clean room product that delivers more than the market can offer elsewhere. This includes greater data security, and being a natural extension of their CDP  meaning it is easier to use, onboard partners and activate on the insights created."

Seamless integration for easily activatable data collaboration

mediarithmics has long-enabled data collaboration via its unique cross-CDP functionality, which helps multi-entity organizations to create joined-up experiences across their brand portfolio. Now, with its Data Clean Rooms launch —which counts ads sales houses among its early users— mediarithmics aims to further meet current market needs, namely:

• Greater integration: the solution seamlessly integrates with the company's existing technological infrastructure, and onboards partners seamlessly in just a few clicks
• Higher connectivity and "actionability": leveraging mediarithmics' existing connections to data sources and activation platforms used by the client, the outputs from the Clean Room can easily be applied for improved marketing outcomes
• Improved agility: it also stands out for its wide usability and its breadth of use cases available. For example, businesses can use any type of identifier to maximize targetable reach, or activate outputs across walled gardens.
• Comprehensive security: Leaning on mediarithmics’ comprehensive data security measures, established via its CDP technology, to minimize compliance risks.

Serving vital data collaboration use cases for media owners and brands

mediarithmics’ data clean room will enable use cases across both data insights and activation for media owners and brands:

• Media companies can give advertisers deeper insights on what media their customers are consuming. This helps them to sell more targeted campaigns using advertisers’ first party data, and providing full access to all their inventory, including TV.
• Brands can augment their 1st party data with media data to improve campaign planning, activate their data to improve customer acquisition, and enable advanced reporting such as Research Online, Purchase Offline (ROPO).

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About mediarithmics

mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. It powers real-time marketing personalisation, cookieless audience monetisation and agile data collaboration within a single technology solution. By de-siloing data across a client business, it enables marketing, monetisation, product and data teams to action insights to create more compelling customer experiences.

Since 2013, mediarithmics has partnered with some of Europe's most forward-thinking businesses, including Channel 4, Fnac-Darty, Havas Media, Orange Advertising, TF1, Canal+ and many more. In 2023 we acquired Easyence to strengthen our ability to connect retail and media and improve revenue performance for clients.

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Contact Presse :

Delphine Bionne - 06 74 74 11 48

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