mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
mediarithmics, a holistic Customer Data Platform (CDP), announces the renewal of its partnership agreement with Valiuz, a technology and data alliance that brings together around twenty major French retail brands (such as Auchan, Boulanger, Décathlon, Kiabi, Leroy Merlin, etc.). This agreement strengthens the collaboration between the two companies and demonstrates their shared commitment to innovation and the development of high-performance data solutions.
Building on several years of collaboration, mediarithmics will continue to provide Valiuz with its cutting-edge holistic CDP technology. The platform helps the alliance to enhance its customer knowledge and personalise marketing actions across its ecosystem, particularly by optimising retail media campaigns in France and Europe.
To achieve this, the mediarithmics platform enables Valiuz to activate first-party data from its partners, both on their own platforms and programmatically on the open web, thereby maximising the efficiency and reach of these campaigns.
This partnership also allows Valiuz to benefit from mediarithmics’ latest innovations. As one of the first alpha testers of new products, Valiuz will actively contribute to the development of cutting-edge data solutions for the retail sector. Over the coming months the two companies plan to expand their collaboration by integrating the CDP into even more advanced technology stacks and supporting Valiuz’s international expansion.
"This long-standing partnership with mediarithmics is essential for Valiuz," says Mathieu Dodergny, CTO of Valiuz. "The flexibility and power of their CDP enable us to continually innovate and enhance our data and retail media service offerings. We are delighted to extend this collaboration and explore new growth opportunities together."
"Valiuz is a key partner for mediarithmics, and we are proud to support them in their development," adds Gilles Chetelat, CEO of mediarithmics. "The renewal of this contract is further proof of our platform’s ability to meet the complex needs of retail media and create value for the entire ecosystem."
