The key to success for future media leaders

Acquisition, monetisation and retention of the future

Trusted by the biggest media companies.

Acquire, grow, and monetise audiences for a brighter future

mediarithmics enables publishers and broadcasters to grow and retain audiences and increase monetisation for a brighter future.

We do this by unlocking the incredible value of your first-party data via innovative solutions designed to grow with your business. Our clients benefit from solutions that activate inventory in real-time and provide personalised on-site experiences with unparalleled performance.

Independence and control for success today and tomorrow

mediarithmics offers you everything you need - whether you want to monetise your audience, acquire new audiences, or increase your existing audiences’ engagement.

We build private gardens for our clients to help them better compete with the GAFA and provide multiple cookieless solutions that optimise creative in real-time, for instance through EDGE computing.

All our solutions put publishers and broadcasters in control enabling you to generate maximum return-on-investment (ROI).

"Through the power of mediarithmics we can easily build and mix audiences"

Alex Wright
Digital Programmatic Lead
+52%
Brands awareness
Read her story ➜

Integrations and partnerships

We offer dozens of integrations and data solutions, and collect billions of data points every month to give you the ideal data marketing solution.

mediarithmics is built with today and tomorrow in mind, meaning we address the challenges you face today and are fully prepared to help you navigate future changes and continually be a leader in your field.

Questions and answers

Which solutions do you offer to replace third-party cookies?

Many! From PPID to Contextual targeting, but also EDGE computing, Semantic targeting... we've built a very strong setup to anticipate the end of cookies. Book a call/demo now with us to match your needs with our solutions!

Why should I get a 360° customer view?

Getting the strongest relationship possible with your customer involves being able to record in one place all your interactions under activatable format. In your data infrastructure, the node representing the user is called a user point and acts as the central point linking all the information collected. It's crucial for building the way you will interact with your customer and offer him what can bring you the highest value in return.

Why would I need a "Next-Gen CDP" and not a CDP?

To build a 360° customer view that won’t be based only on cookies tomorrow, we strongly believe marketing teams need to rely on a platform which links media with CRM and multiple IDs to collect more data per user.

Our platform breaks down the silos and gives marketers more control over their data. With providing future-proof technological infrastructure, we are able to ensure delivery of all marketing use cases — for today and tomorrow.

What are the main differences between a DMP and a CDP?

A media DMP enables Ad sales to serve targeted ads, using anonymous data, at scale. They focus more on segments of users you know less about, instead of single customers. In a DMP, much of the info typically expires after 90 days. You generally want the audience activation functions of a data management platform (DMP).

On the other hand, a CDP offers much richer functions through creating detailed, identifiable customer profiles for improved ad targeting, personalisation, segmentation, loyalty programs, and the entire customer journey — at a high level of accuracy and precision.

How does mediarithmics work?

Best marketing decisions always stem from the most granular data. To empower the most efficient decision-making, the mediarithmics platform can collect data from any source: whether it comes from the online activity of your users or from offline sources, everything you need to know is stored in a graph, to connect all the information collected about one single user.

Still here ? Great, hear it from visionary industry leaders !

That's true, the better ones to talk about us are our wonderful customers after all.

mediarithmics has revitalised La Presse’s data strategy and provided us with more insights than we have ever had before.

Floran Thoumelin
Head of Media and Data Products

mediarithmics demonstrated unique flexibility and superior EDGE technology capabilities that made them the perfect partner for us

Emeric Trossat
Head of Data