mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
And deploy new high margin products including retail media initiatives
In the world of retail, there are many levers which ensure a successful business, including acquisition of new customers, retention of existing customers and development of incremental margin.
mediarithmics was built to help facilitate 000s of use cases to help ensure retailers meet their goals, by providing:
Driving new customers and retaining existing ones are paramount to any retail business.
We provide you with the tools to deploy an endless list of use cases, including:
As a retailer, your product-led margins are typically low due to market factors, consumer demand and scale.
By creating a retail media proposition, you will provide your business with a way to deliver significant incremental margin over the coming years.
mediarithmics provides the ability to deliver a range of retail media use cases, including delivery of segmented audiences for:
mediarithmics’ solution is capable of collecting, reconciling and activating data from any touchpoint.
This means we are able to help you track campaign engagement and transactions of consumers online to offline (and vice versa), in turn, providing you with the insights important to all of your teams, including marketing, data and retail media.
Easyence provides technologies for data-driven retailers and pure players to deliver memorable customer experiences. Among its suite of solutions, it offers:
mediarithmics acquired Easyence in October 2023 to strengthen its ambitions in retail media.
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Obtaining the strongest relationship possible with your customers involves being able to record all interactions in one clear format, and in one central location. This view is important to enable accurate segmentation of your data, and consistent communication with your customers, whether it be marketing and media use cases, across multiple channels.
A CDP typically enables retailers to deploy only marketing based use cases, including acquisition & retention.
A “Next-Gen Data Platform”, like mediarithmics, enables retailers to deploy marketing PLUS monetisation use cases, including the ability to leverage any type of ID (today & future), breaking down the silos between internal teams.
A media DMP enables Ad sales to serve targeted ads, typically using anonymous data, at scale. They focus more on segments of users you know less about, instead of single customers. In a DMP, much of the info typically expires after 90 days. You generally want the audience activation functions of a data management platform (DMP).
On the other hand, a CDP offers much richer functions through creating detailed, identifiable customer profiles for improved ad targeting, personalisation, segmentation, loyalty programs, and the entire customer journey — at a high level of accuracy and precision.
Building a retail media offer is a strategic decision which at the very heart of it, requires a strong technology backbone to leverage your data and deliver use cases across multiple channels.
Please get in touch with the team to find out more about the considerations of building a successful offering.
Coming from a media background, cookieless solutions are super important to all of our customers.
We continue to develop many solutions, including EDGE, Contextual, data collaboration, Universal IDs and more.
That's true, the better ones to talk about us are our wonderful customers after all.
mediarithmics enabled us to build a market-leading offering.
mediarithmics' integrated and extremely agile platform has quickly adapted to our specificities
