mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.

Transform your retail business with a best-in-class data infrastructure — to acquire new and engage existing customers

And deploy new high margin products including retail media initiatives

What sets us apart to deliver value to leading retailers?

Large scale data onboarding
Including online & offline data (e.g. POS, Store receipts)
History with media clients which has made our technology more efficient
by design
European player with data hosted locally and 100% privacy compliant
Experience with key players such as Fnac Darty, Casino, Valiuz
Ability to deploy monetization + marketing and customer engagement use cases

Deploy limitless use cases across multiple teams

In the world of retail, there are many levers which ensure a successful business, including acquisition of new customers, retention of existing customers and development of incremental margin.

mediarithmics was built to help facilitate 000s of use cases to help ensure retailers meet their goals, by providing:

  • A single customer view of all your data
  • Advanced segmentation
  • Real-time activation across any channel
  • Real-time reporting and analytics

Enable marketing teams to achieve their goals

Driving new customers and retaining existing ones are paramount to any retail business.

We provide you with the tools to deploy an endless list of use cases, including:

  • Anti-churn
  • Personalisation of the shopper journey
  • Driving new subscribers
  • Lifetime Value
  • Next Best Action
  • Look-a-likes
  • Suppression of existing customers from new campaigns

Provide retail media teams with the tools to deliver value to your partner brands

As a retailer, your product-led margins are typically low due to market factors, consumer demand and scale.

By creating a retail media proposition, you will provide your business with a way to deliver significant incremental margin over the coming years.

mediarithmics provides the ability to deliver a range of retail media use cases, including delivery of segmented audiences for:

  • Onsite activation (e.g. ad server, sponsored products etc.)
  • Offsite activation (e.g. DSPs, social etc.)
  • Cross-channel engagement
  • In-store executions
  • Omnichannel reporting

Deliver advanced measurement for any type of use case

mediarithmics’ solution is capable of collecting, reconciling and activating data from any touchpoint.

This means we are able to help you track campaign engagement and transactions of consumers online to offline (and vice versa), in turn, providing you with the insights important to all of your teams, including marketing, data and retail media.

Truly personalise your customers’ experience

Easyence provides technologies for data-driven retailers and pure players to deliver memorable customer experiences. Among its suite of solutions, it offers:

mediarithmics acquired Easyence in October 2023 to strengthen its ambitions in retail media.

Questions and answers

Why should I get a 360° customer view?

Obtaining the strongest relationship possible with your customers involves being able to record all interactions in one clear format, and in one central location. This view is important to enable accurate segmentation of your data, and consistent communication with your customers, whether it be marketing and media use cases, across multiple channels.

Why would I need a "Next-Gen CDP" and not a CDP?

A CDP typically enables retailers to deploy only marketing based use cases, including acquisition & retention.

A “Next-Gen Data Platform”, like mediarithmics, enables retailers to deploy marketing PLUS monetisation use cases, including the ability to leverage any type of ID (today & future), breaking down the silos between internal teams.

What are the main differences between a DMP and a CDP?

A media DMP enables Ad sales to serve targeted ads, typically using anonymous data, at scale. They focus more on segments of users you know less about, instead of single customers. In a DMP, much of the info typically expires after 90 days. You generally want the audience activation functions of a data management platform (DMP).

On the other hand, a CDP offers much richer functions through creating detailed, identifiable customer profiles for improved ad targeting, personalisation, segmentation, loyalty programs, and the entire customer journey — at a high level of accuracy and precision.

How could I build a strong Retail Media offer?

Building a retail media offer is a strategic decision which at the very heart of it, requires a strong technology backbone to leverage your data and deliver use cases across multiple channels.

Please get in touch with the team to find out more about the considerations of building a successful offering.

As a retailer, I'll quickly need activatable solutions for the end of third-party cookies. What do you offer?

Coming from a media background, cookieless solutions are super important to all of our customers.

We continue to develop many solutions, including EDGE, Contextual, data collaboration, Universal IDs and more.

Opportunities are enormous for direct-to-consumer brands with strong data. Just follow the path to win it all!

margins of Retail Media
I want to find how! ➜

You're still here? Fine, you need to hear it from those who are directly concerned!

That's true, the better ones to talk about us are our wonderful customers after all.

mediarithmics enabled us to build a market-leading offering.

Christophe Blot

mediarithmics' integrated and extremely agile platform has quickly adapted to our specificities

Julia Etaix
Managing Director New Business
mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.