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Powering a data alliance that scaled TV Azteca’s monetisable audience over 4x

TV Azteca, one of Mexico's leading broadcasters, has quadrupled its targetable audience and increased its CPMs by 30%. At the centre of this growth is a data alliance with other leading Mexican media partners, powered by mediarithmics' modern CDP.

Read the case study to discover:

  • How partner data is onboarded whilst crucially maintaining security
  • How TV Azteca has created a proprietary ID to ensure the future of addressability
  • How TV audiences and digital audiences can be matched to extend the reach of advertiser campaigns