mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.

Retail Media: The Ultimate Retailer's Guide to unlocking Data-Driven Advertising Success | 2023 Edition

Retailers today face un unprecedented set of challenges - from increased competition to changing consumer behaviors - and are under constant pressure to find new ways to drive revenue and boost profitability.

This paper is structured to address three fundamental questions that will aid decision-makers in comprehending and navigating the retail media landscape:

  • What underlies the bourgeoning growth of retail media?
  • How can a retailer systematically devise and implement a retail media strategy?
  • What criteria should be considered pivotal in selecting components for a retail media technology stack?