Videoweek's Retail and Commerce Media Guide 2024

Brought to you by mediarithmics

The first edition of VideoWeek's Retail & Commerce Media Guide explains the basics of how retail media works, where the major opportunities are for retailers and advertisers, and how the European market compares to the US.

What’s inside?

1. An introduction to retail and commerce media
2. A landscape map for the European retail and commerce media market
3. Strategies for retail media networks and advertisers
4. How the European market differs from the US
5. Buy-side perspectives on barriers to investing in retail media
6. How retail data can feed into CTV campaigns
7. The need for standardisation in retail media

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The Retailer's Journey to Building an Advanced Media Proposition

From mediarithmics

Many retailers, identifying an opportunity for new high margin revenue, are investing in building a media network. But advertiser demands are high, and such a proposition represents a major shift in how a retail business operates. In this VideoWeek whitepaper, we detail the technological and strategic investments a retailer needs to make in order to progress through the stages of maturity as a media network, including:

1. Defining a 1st party data strategy
2. Data collaboration and data clean rooms
3. Customer Data Platform

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About the contributor:

Phil Raby, Chief Revenue Officer, mediarithmics