Brought to you by mediarithmics
The first edition of VideoWeek's Retail & Commerce Media Guide explains the basics of how retail media works, where the major opportunities are for retailers and advertisers, and how the European market compares to the US.
Many retailers, identifying an opportunity for new high margin revenue, are investing in building a media network. But advertiser demands are high, and such a proposition represents a major shift in how a retail business operates. In this VideoWeek whitepaper, we detail the technological and strategic investments a retailer needs to make in order to progress through the stages of maturity as a media network, including:
About the contributor:
Phil Raby, Chief Revenue Officer, mediarithmics