mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.

How do publishers use all types of data to increase advertising revenue ?

We spoke to AutoScout24, Europe's largest online car marketplace, to discover how they are implementing future-proofed revenue streams in the face of declining cookie availability. In this webinar write-up, we cover:

  • Thoughts on ID alternatives on the market
  • How measurement will be managed without the cookie
  • Their first party data journey
  • Data Clean Rooms