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[Webinar] Beyond media: Using your audience data to diversify revenue

Explore new ways to monetise your audience across subscriptions, e-commerce, CTV, and beyond.

The possibilities for revenue growth go far beyond traditional media sales. Broadcasters and publishers with a strong command of their audience data are opening doors to entirely new opportunities—expanding into subscriptions, e-commerce, connected TV (CTV), and audio advertising.

Join us to discover how to put your first-party data to work in creative ways that not only boost your bottom line but also future-proof your business.

When: Tuesday 5th November, 2.30pm GMT

Key Takeaways:

  • Transform audience data into subscriber growth and retention
  • Use data to power successful e-commerce strategies
  • Optimise content acquisition and personalisation with audience insights
  • Build a future-ready tech stack to support data-driven growth.

With us will be Nathan Knight, a MarTech leader at Channel 4. In the 45-minute session, you'll hear how the British broadcasting titan is unlocking more value from its data across multiple teams.

Who will you hear from?

Devin Parmar, Sales Director - Existing Accounts, mediarithmics
Nathan Knight, Marketing Technology Lead, Channel 4

Who Should Attend:

This webinar is designed for broadcast and publishing leaders looking to expand their revenue sources. If you're involved in ad sales, subscription management, e-commerce, or content strategy, you’ll gain practical strategies to diversify and scale your revenue.