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Webinar On Demand: How can Retail Media Networks outpace the pureplay E-Com giants?

Despite the recent advances of established retailers in developing media offerings, the huge pureplay digital marketplaces still dominate advertisers' retail media spend. According to eMarketer, Amazon alone took over 75% of the US retail media market in 2023. But these pureplay competitors are not perfect partners to brands.

How can retailers outpace them by offering a better media partnership to advertisers - earning them a much greater slice of the pie as a result?

In this 45 minute webinar recording, you will hear our panellists discuss:

  • Why do the international marketplace giants outperform other retail media networks?
  • What advantages do retailers hold over companies like Amazon?
  • How can physical stores and in-person sales support a broader retail media offer?
  • How important is a 1st party data strategy to retailers' successes in media?
  • Will retailers ever provide transparent measurement and attribution to brands in their media offering?

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Who will you hear from?

Host: Phil Raby, CRO, mediarithmics

Philip Raby has over 15 years experience in the media and technology industry, having worked for businesses like Microsoft, Criteo, Quill and TradeDoubler — in various leadership positions. He leads the commercial organisation at mediarithmics, the market leading next-gen Data Platform (CDP, DMP and alliance capabilities), helping clients deliver a 360 degree view of their customer data and deploying advanced data marketing use cases including acquisition, retention, upsell, personalisation and more.

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Guest: Paul Dahill, VP of Sales, Crealytics

Paul has over 20 years of expertise in data, e-commerce, and AdTech sales. The world’s leading retailers use Crealytics' retail media solutions to conquer the modern digitaladvertising landscape. Crealytics' advanced technologies drive revenue for more than 60 of theworld’s largest eCommerce brands, including Staples, Urban Outfitters and Foot Locker.

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Guest: Rob Webster, VP of Strategy and Innovation, CvE

Rob is a marketing technologist who has been at the forefront of the industry for over 20 years. CvE is a global marketing consultancy solely based and dedicated to all things marketing. We specialise in the CPG and Retail sectors and work with senior marketers to help them grow their brand and business.