[On-Demand Webinar] Retail Media Unlocked: A retailer & advertiser perspective

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In partnership with Artefact and Zitcha.

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Attracted by the power of retailers' first party data, proximity to the customer and the point of sale, and the ability to provide joined up measurement and insights, brands are growing investments in Retail Media Networks (RMNs) rapidly. It is predicted to be a $136bn market globally this year¹.

Understandably then, 52% of retailers have now developed a media proposition². But the space is still nascent and advertisers have expectations of a more mature proposition from Retailers than is often on the market.

In this on-demand webinar, mediarithmics and leading partners explored the blueprints of what a leading RMN should be in order to meet brand requirements. In this 45-minute webinar, we focused our conversation around four core questions:

1. What are the mission critical needs of retail media from advertisers?
2. How are smart retailers approaching their Retail Media Networks across the UK and Europe?
3. What are the challenges associated with delivering the strategy and chosen initiatives?
4. How can these challenges be overcome to create a leading RMN?

• Bonus: 3 stories of Retail Media Networks who are getting it right.

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The panelists:

Phil Raby, Chief Revenue Officer, mediarithmics (host)

Bernal Mazaira, Head of MarTech & Retail Media, Artefact

Dan Sands, EMEA Sales Director Retail Media, Zitcha

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Sign up now to watch this recording of our 45-minute webinar.

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