See French version ➜Personal Data Privacy Policy - Connect ID
Updated: November 2025
mediarithmics is a publisher of marketing and analytics software solutions. These solutions may collect and process personal data.
The solution covered by this policy is the Connect ID service provided by mediarithmics to its clients, for which mediarithmics acts as the data controller within the meaning of the General Data
Protection Regulation (GDPR).
Service Description
The Connect ID service is designed for advertisers, allowing them to enrich the identifiers available for their marketing or advertising campaigns.
For example, if an advertiser wishes to retarget its customer base and only has email addresses, it can rely on the Connect ID service to retrieve mobile identifiers or third-party cookies associated with those emails, which can then be used as targeting criteria.
Purpose
The Connect ID service enables mediarithmics to pursue the following purpose:
To enrich the identifiers available to advertisers in order to facilitate targeted advertising and marketing measurement activities.
Processed Data
The Connect ID service processes the following pseudonymized data:
- Advertising cookies
- Mobile advertising identifiers
- Hashed email addresses
mediarithmics strictly prohibits the collection or processing of sensitive data within the meaning of the GDPR.
Legal Basis
These data are processed on the basis of your consent, collected either via a consent management platform, a checkbox located below a collection form, or any other appropriate consent mechanism.
Consent and Management of Consent Strings
mediarithmics relies on the Transparency and Consent Framework (TCF) developed by IAB Europe to collect and manage user consent.
Exercising Your Rights
You may exercise your rights of access, rectification, objection, erasure, restriction, or portability of
your personal data by contacting us:
By email: privacy@mediarithmics.com
By mail: mediarithmics – 3 rue d’Édimbourg, 75008 Paris, France
Contact
If you would like to obtain further information about the processing of personal data by mediarithmics solutions, or if you believe that the information above does not enable you to exercise your rights, please contact us at:
By email: privacy@mediarithmics.com
By mail: mediarithmics – 3 rue d’Édimbourg, 75008 Paris, France
Changes to This Policy
mediarithmics reserves the right to amend this privacy policy at any time in order to reflect updates to the Connect ID service or to comply with applicable regulations.
