mediarithmics and Easyence merge. The group becomes the key player in Retail + Media, find out more.
As audiences shift from traditional TV to streaming, advertisers are following—but measuring real impact remains a challenge.
By pairing the immersive reach of Connected TV (CTV) with the proven purchase data of Retail Media, brands can finally link ad exposure to real-world results.
Discover how this powerful combination is transforming advertising effectiveness—while staying privacy-first.